About Debra

I bought my first offline business in 1993, launched my first website in 1996 selling packaged baking mixes derived from that same business and have never looked back. I'm an experienced web business owner and consultant who made a 'career' out of avoiding learning any HTML code whatsoever, so naturally, I became a huge WordPress fan and advocate in 2008 (when I sold a WP Premium Theme business for a client)!

I've worked and consulted on hundreds of websites across all sorts of business models and I love that there's always some new tip, tool, technology to 'get my head around' if nothing else, it helps me keep up with my college student daughter :)

I'm a Brit by birth, lived in a few other places too, mostly been in the US since the 80's but yes you'll still hear me use funny phrases and terminology (can't help it but feel free to ask for translations they're always available - no charge) and if you stick around or come back form time to time, you'll probably notice as I flit between my two main bases of the UK & US as often as I can.

I love to travel, cook, enjoy wine, good company, music and movies in no particular order, but I like it best when I can enjoy them all at the same time! I hope you'll come connect with me, I look forward to 'meeting' you...

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Here are my most recent posts

Buying An Online Business? Top 10 Questions You MUST Ask

One of the most common questions I get asked when people are looking to buy an online business is “What are the things I should be looking at or asking about before I buy?” Well, of course, the complete answer is going to be different for each depending on the niche, history and business model. […]

Why Does My Online Business Need A Website Audit?

I typically do at least 10 and often more Website Audits each week. There are many reasons to get or have an audit done. It totally makes sense for someone who is considering investing in, starting or buying an online business to review not only the usual profit and loss statements etc., but also to […]

Outsourcing – Four Letter Word Or Essential Resource?

Exactly when did outsourcing become a four letter word? Well IMHO, I think it was when it became a ‘buzz’ word. Let’s face it outsourcing has been going on for hundreds of years really, at least it has in its most basic form, like networking, it just didn’t have a catchy name it was something […]

What’s Your Online Business Worth?

I spend a lot of time working with home based & online business owners to provide them with a ballpark estimate as to the marketplace value of their web based businesses. The main question I’m looking to answer in this post series, is how can you maximize the value if and when you come to […]